Letters: Driving commuters off tollways
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Re “O.C. tollways to stop taking cash,” July 1
So let me make sure I understand. If you have a product for which you are losing customers, and you want to increase revenue, you should raise prices and make it less convenient to use?
That appears to be the strategy of the Transportation Corridor Agencies as it raises prices 5% to 10% and eliminates the use of cash on the tollways, requiring all users to have a FasTrak or other account.
Who is the business strategy genius they’re getting their advice from?
Jim Medina
Long Beach
The 73 tollway has been woefully mismanaged from its inception. Instead of lowering tolls to increase usage, the owners have come up with multiple increases in the last 15 years, sending everyone I know back to the I-405.
This latest hike will surely seal the road’s fate. Glad I’m not a bondholder on this loser.
Alitta Kullman
Laguna Hills
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