Blow-and-go salon chain Drybar launches product line
The blow-and-go salon chain Drybar is launching a line of hair-care products and tools in March to help customers maintain their blowouts.
The line includes basics such as shampoo, conditioner and blow dryers along with styling extras such as smoothing oil and pomade. Echoing the chain’s bar theme, many of the products are packaged to resemble bottles of liquor.
The Los Angeles chain has been styling the locks of harried working women and busy moms since 2010. It’s one of a growing number of blow-dry-only salons that specialize in washing, drying and styling hair for about $35 a pop.
Founder Alli Webb said the Drybar line has been a two-year undertaking to design products dedicated to maintaining perfectly coiffed hair for days.
“We were using a mishmash of products in our shops,” she said. “Being a stylist I have used everything, but I didn’t find a great line that is perfect for what we do, which is blowouts.”
The line will be available for sale at Drybar locations, Sephora’s online store and select physical shops, and also on the television shopping network QVC. Price ranges from $20 to $190.
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