Investors more open to business pitches from handsome guys, study says
- Share via
The George Clooneys and Jon Hamms of the world have an easier time getting a table at a crowded restaurant or arguing for a promotion. Turns out, a pretty face also helps when pitching investors on business ideas.
Handsome guys are much more likely to convince investors to back their business proposals, according to a new study. And men in general tend to do better than women at getting financing for their ideas.
PHOTOS: World’s most expensive cities
Researchers from the business schools at MIT, Harvard University and the University of Pennsylvania took a look at business pitches in real life at “entrepreneurial pitch competitions” and also in controlled experiments where men and women presented the same content.
“Attractive males are particularly persuasive,” the study concluded.
PHOTOS: Richest and poorest cities in America
The study, published online by the journal Proceedings of the National Academy of Sciences, also found that the attractiveness quotient does not hold for female entrepreneurs. Women – no matter what they looked like -- have a tougher time getting investor support.
“Investors prefer pitches presented by male entrepreneurs compared with pitches by female entrepreneurs,” the study said. “Physical attractiveness did not matter among female entrepreneurs.”
ALSO:
Grocery chain Safeway in talks to sell itself
For DWP customers, a long wait to go solar
More than 1 in 4 Americans go to work while sick
Follow Shan Li on Twitter @ShanLi
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
