Ameriquest seeks to end its NASCAR sponsorship
Ameriquest Mortgage Co., a struggling sub-prime mortgage lender, has asked to be released from its NASCAR sponsorship, after last week giving up its rights to name the Texas Rangers’ baseball park.
NASCAR’s website reported that the unit of Orange-based ACC Capital Holdings Corp. asked Roush Fenway Racing to release it from the final two years of its three-year sponsorship of a car driven by Greg Biffle. ACC Capital spokesman Chris Orlando declined to confirm the report.
“We are evaluating all of our marketing needs, in light of the current market environment,” he said.
On March 19, Ameriquest severed a 30-year, $75-million deal for naming rights to the Rangers’ ballpark in Arlington, Texas. The ballpark has been renamed Rangers Ballpark in Arlington.
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