Levi Strauss Opens Jeans Store in Vietnam
- Share via
Levi Strauss & Co. opened its first jeans store in Vietnam to tap the potential market of young people hungry for American fashion in the communist country, state-controlled media reported.
The store opened at a shopping center in Hanoi, and the San Francisco-based company planned to open additional stores elsewhere in the country, the Vietnam Economic Times said.
A Levi Strauss executive said the company expected to open another store this week at a shopping center in the southern hub of Ho Chi Minh City, formerly called Saigon.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
