Some Big Numbers Early
From Associated Press
The first two days of the NCAA tournament were the highest-rated since 1991, the same year CBS began full-day coverage of the games.
The network’s coverage averaged an overnight rating of 5.0 with an 11 share. That’s the best since 1991’s 5.0 with a 12 share.
The average is up 4% from last year’s 4.8 with a 10 share.
The rating is the percentage of all homes with TVs, whether or not they are in use. The share is the percentage of homes with sets in use.
Overnight ratings measure the 55 largest TV markets in the United States, covering nearly 70% of the country.
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