NFL Contract Boosts Electronic Arts Shares
From Associated Press
Shares of Electronic Arts Inc., the country’s largest video game publisher, climbed on news that it had gained exclusive rights to use National Football League teams and players in its video games.
EA, maker of the popular “Madden NFL” franchise, said late Monday that it had signed five-year agreements with the NFL and the NFL Players’ Assn. Terms weren’t disclosed.
The stock of the Redwood City, Calif., company rose $3.04, or 5%, to $60.61 on Nasdaq.
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