The Business of Outreach
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What businesses are doing to win more of the minority consumer market:
Store openings:
Sears, Roebuck & Co. set up branches in the Los Angeles and San Francisco areas, as well as New York City and San Antonio, Texas. Dollar General Corp. has opened stores near housing projects, and other retailers are opening stores in inner-city areas.
Marketing to minorities:
J.C. Penney, Spiegel, Avon and Hanes are among the companies with catalogs and products created for minority consumers. Sears has a line of clothes called African Village designed specifically for black women, and retailers also stock stores with clothes to meet the needs of Hispanic and Asian customers.
Job training:
Retailers including Dollar General are looking to the surrounding community to fill staff positions in new stores. Graham Gregory Bozell, a partnership set up by advertising and sports marketing companies, plans to train blacks for mainstream jobs.
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