TECHNOLOGY & TELECOMMUNICATIONS
PacBell Launches Web-Based Directory: Pacific Bell took its first step in providing content for the ballooning World Wide Web portion of the Internet with At Hand, a cyberspace version of the Yellow Pages directory. The site, accessible at https://www.athand.com, allows visitors to search 1.2 million merchant listings clustered into topic categories. The free service will improve on the paper phone book by offering business hours, credit card policies, maps to stores and other information in addition to phone numbers. Also mixed in is content from 45 books and magazines--such as product evaluations, golf course directories and Zagat restaurant reviews--and targeted advertisements from 65 companies. At Hand goes online today, although upgrades will continue.
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