OTHER NEWS - April 10, 1996
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BBDO West Wins L.A. Ad Club Award: The agency won the Sweepstakes award for a TV commercial for Apple Computer Corp. The 30-second spot depicts an elderly couple learning bird calls from a multimedia computer program. The award, the top prize in the annual contest, is significant as it comes amid signs that BBDO may be losing its 10-year grip on the Apple account: The computer maker recently made a TV spot with another ad agency. Team One Advertising of El Segundo, whose big client is Lexus automobiles, won the most trophies with nine.
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