Trends: Viacom Inc.’ MTV unit and Pepsi-Cola...
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Trends: Viacom Inc.’ MTV unit and Pepsi-Cola International have formed an international media and marketing alliance. Pepsi-Cola International is a unit of PepsiCo Inc. The parties said Pepsi will be the exclusive soft drink sponsor of signature MTV programming in Europe, Latin America and Asia.
Sources: Associated Press, Bloomberg Business News
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