Flintmobile Goes Way of Stone Age
The maker of Flintstones Vitamins has decided to reunite Barney and Betty.
Twenty-five years after the children’s supplement based on “The Flintstones” cartoon series was introduced, Bayer Corp. is adding a Betty Rubble vitamin to the chewable crew from Bedrock.
Before making the move, Bayer asked consumers to vote, using a toll-free telephone number. Those who took the trouble to cast ballots overwhelmingly favored Betty--15,821 to 1,492.
But to make room for Betty, the company decided it had to lose one of the other Flintstones vitamins--Fred, Wilma, Barney, Dino, Pebbles, Bam-Bam or the Flintmobile.
“We decided to bag the car. Hopefully people won’t be too angry,” said Karen Lazan, product manager for the vitamins.
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