The <i> Other</i> Sunny Escape

Florida is among those states avidly courting the senior market as the following offers indicate:

* Palm Beach County on Florida’s Atlantic coast is offering a massive coupon book with hundreds of offers, many of which are 2-for-1 deals including meals at restaurants, tours, cruises, theater tickets, sports such as golf, bowling, deep-sea fishing, scuba diving and water sports. Merchandise discounts of up to 25% off are sometimes offered. Participating vendors will require proof of age over 55. For a free coupon book, call (800) 554-7256 or write to Palm Beach Visitor Bureau, 1555 Palm Beach Lakes Blvd. No. 204, West Palm Beach, Fla. 33401.

* The Miami River Inn adjacent to downtown Miami is a restored B&B; listed in the National Register of Historic Places. It has 38 rooms with private bath, cable TV, air-conditioning and includes daily continental breakfast. Travelers over 50 receive a $50 per room rate. Offer is valid until Sept. 30. Call (305) 325-0045 or write to Miami River Inn, 118 S.W. South River Drive, Miami, Fla. 33130.

In Jacksonville:

* The oceanfront Sea Turtle Inn has access to several kinds of water sports, tourist attractions, restaurants and shopping. Seniors over age 65 receive discounts that average $10 per room on accommodations that range from $89 to $109 Sunday through Thursday. Call (800) 874-6000.

In Tampa:

* Ramada Airport Hotel offers a 25% discount off their $69 corporate rate for a net of $52 for guests over age 60. Call (800) 228-2828.

* Tampa’s Busch Gardens Holiday Inn grants a 10% discount year-round for guests over age 55. An $82 standard room becomes $73.80 and a poolside room at $92 becomes $82.80. Call (800) 465-4329.