Benetton’s ‘Shock Ads’ Indeed Prove to Be Shocking

I spent an hour and a half in Benetton’s store in the Topanga mall yesterday. The clothes were beautiful, the sales assistance superb. I spent $256.55 (receipt enclosed).

I just read the L.A. Times article about their appalling new ad campaign, using dying children to promote their product. I am ashamed to support a company that demonstrates such bad taste. I am returning the clothes to the store.

If the intention was AIDS awareness, why didn’t Benetton give the AIDS Foundation the money it spent on print ads in Vogue and Vanity Fair?

LORI SINGER

Westlake Village