FLICKS : Video for the Ages : Ojai Video is distinguished for its section of spiritual and self-help cassettes and an activity area for restless children.
- Share via
For our third video store review, we traveled to Ojai Video at 305 E. Matilija St. in Ojai. (And where but in Ojai would one expect to find a whole rack of New Age videos? But more on that later.)
Location: The store sits behind the Ojai Avenue arcade, so there is an abundance of parking in adjacent lots. Next door is Enston’s Ice Cream Parlor & Snack Bar, so expect to see children dropping by in the afternoon, after school lets out.
Atmosphere: It’s a very friendly place, where employees come out from behind the counter to help customers hunt down videos. The decor--which includes a park bench, some flora and shopping baskets--adds to the aura. The children’s section offers books, a workbench and stuffed animals to occupy fidgety young ones.
Selection: As mentioned before, there is a New Age section, featuring videos on myths, meditation and self-improvement. There’s a video titled “American Astrology’s Predictions ’89.” Now that’s what we call daring. There are videos by Jiddu Krishnamurti and Leo Buscaglia, and a video hypnosis tape called “Stop Smoking Forever.” Though the New Age category is particularly striking, this place has other categories not found in most other stores: documentaries (including “The Weldon Canyon Issue”), biographies, fine arts (including a video on the first year of the 12-year restoration of the Sistine Chapel), ballet, opera, video music (including a Windham Hill series) and history. The store also has substantial nature and foreign-film sections.
Pick of the Week: Our pick is actually a set of three videos, which make up the Boy Scout Advancement Program Series: “First-Class Scout,” “Second-Class Scout” and “Tenderfoot.”
Wall trimmings: There are the usual movie posters and, in the back, autographed 8-by-10 glossies of Ed Begley Jr., Dom DeLuise, Rich Little, Robbie Benson and others.
Drop Box: Yes, open 24 hours a day.
Rental costs: These one-day rates apply every day but Thursdays: regular movies, $2.75; special discount movies, $1.65; children’s movies, $1.65; and bargain movies, 50 cents. On Thursdays, every movie is $1.25.