Haagen-Dazs to Open First European Plant
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TEANECK, N.J. — Haagen-Dazs Co. plans to builds its first European manufacturing plant in France, the company announced.
The $60-million facility will be built in Arras, in Pas de Calais, France, and is scheduled for completion in November, 1992.
Arras is easily accessible to major European markets, Senior Vice President John Riccitiello said. The plant will increase the company’s growth in Europe by bringing new flexibility to production and distribution, he said.
Haagen-Dazs, a leader in the super-premium ice cream market in the United States and Japan, has five retail shops in Paris and is widely available in the United Kingdom, France, Germany, Holland, Belgium and Sweden.
The Haagen-Dazs Co. is a subsidiary of UK-based Grand Metropolitan PLC, an international food, drink and retail company with sales of $17 billion.
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