Using the Old Noodle

If you’ve got a lemon, make lemonade. And if you’ve got a 1987 bomb like “The Sicilian” coming out on home video April 13, make linguine!

Vestron Video’s apparently playing up an Italian angle-- any Italian angle--in hopes of hyping the cassette’s release. Vestron and Coming Attractions, a home-video consumer guide, have co-sponsored a “Sicilian” Sweepstakes, which offers the chance to “Play Godfather” with a $1,000 shopping spree.

Meanwhile, Vestron has also made an irresistible offer to video retailers: Each time they order a pair of “Sicilian” videos, they receive a $5 gift certificate redeemable at any participating Pizza Hut.