TV & VIDEO - Feb. 4, 1987
Chrysler Corp. will owe ABC-TV up to $6 million if the network cannot find another buyer for the commercial time the automaker has canceled on the 14 1/2-hour miniseries “Amerika,” according to the trade journal Advertising Age. The weekly quoted a source close to Chrysler as saying the company will resist paying for any part of the 19-minute commercial block, which the source said was purchased at $150,000 for 30 seconds. The network fears Chrysler’s highly publicized move might hurt its chance to resell the time, the magazine said.
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
