Shoppers can exchange KB Toys gift cards for discounts at Toys R Us
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When bankrupt retailer KB Toys Inc. announced recently that it would no longer accept gift cards at its stores, rival Toys R Us Inc. sensed opportunity.
The toy giant said today that it was rolling out a ‘gift card exchange program’ that would allow customers with KB Toys gift cards to exchange them for coupons valid for 15% off any toy item at Toys R Us through the end of the month.
Beyond helping customers who are left holding the gift cards, the company hopes ‘to familiarize KB Toys customers with the advantages of shopping at Toys R Us,’ said Greg Ahearn, a senior vice president.
KB Toys filed for Chapter 11 bankruptcy protection last month and quickly began liquidating its roughly 460 retail stores, including outlet locations.
However, if you purchased a gift card directly from KBtoys.com, you’re not out of luck yet. According to KB Toys, you can fill out an online form here and the company will send you an electronic gift certificate that you can use to place an order on the retailer’s website.
-- Andrea Chang