BIZ BITES

Westside development begins pre-sales for units

Pacifica, a luxury condominium complex that seeks to revitalize part of Costa Mesa’s Westside, has started pre-sales for the first set of units it plans to open in February.

The 145-unit complex at 1901 Newport Blvd., which resides between Triangle Square and the 55 Freeway, offers prices beginning upward of $500,000. In addition to living spaces, the property features a spa, a fitness center and poolside cabanas.

“This is the beginning of an urban renaissance for which Costa Mesa and Orange County have been waiting,” developer Jay Rutter, president of Rutter Development, said in a release. “Pacifica will change the face of downtown Costa Mesa, attracting hip and trendy urbanites who are looking for a change of pace that also lives up to their demanding lifestyles.”

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Seminar to address sales management woes

For companies starting out, managing sales can be a hair-raising endeavor. The Cerius Consulting Group, which formed five years ago to offer advice to large and small companies, hopes to address some of those anxieties Friday at a morning conference at the Hilton in Costa Mesa.

“How to Avoid the Biggest Surprises in Managing Your Sales Force,” which starts at 7:30 a.m. and concludes at noon, is intended for chief executives, presidents, business owners and other people in charge of marketing. Speakers will discuss how to make sales forecasts, how to oversee a sales team and other topics.

The cost for the seminar, at the Hilton at 3050 Bristol St., is $149 per person and includes a continental breakfast. Register at www.ceriusconsulting.com.

— Michael Miller