Callers measuring support
The tiny campaign headquarters had only a few volunteers Tuesday
evening, but scattered around it were the signs of many long nights
ahead.
Eighteen shiny, newly-purchased telephones filled the five
offices, each one accompanied by a green folder containing voters’
numbers. Styrofoam bowls of pretzels and trail mix lay mostly
untouched on the tables, with coffee and candy bars packing the
cupboards in back. On the wall of the largest room hung a huge map of
Newport Beach and Costa Mesa, its white surface awaiting a flurry of
pen marks before Nov. 8.
The campaigners had a simple mission: to sway as many voters as
possible to support Measure F, the $282-million school bond that
seeks to modernize every campus in the Newport-Mesa Unified School
District. At 6:16 p.m. Tuesday, parent volunteer Vicki Snell made the
first call of tens of thousands to come.
“I’m a parent of a student at Adams Elementary and TeWinkle Middle
School,” Snell said into the phone, reading from a script with spaces
left blank for school names. “I’m volunteering this evening to ask
for your support of a critically important measure that will directly
benefit our local schools and students.”
The woman on the other end was a parent of a former Corona del Mar
High School student, and as she spoke, Snell nodded and circled a few
words on her contact list. Finally, hanging up the phone, she turned
around and declared a supporter.
“What a nice lady!” she exclaimed. “She’s dripping wet, and she
just got out of the shower.”
By the time the Measure F campaign ends -- somewhere around
midnight on Nov. 7 -- many people will have spent many hours in the
campaign headquarters, pitching the school bond to registered voters.
The last Newport-Mesa school bond, Measure A, garnered 72% of the
vote in 2000, but current campaign chairman Mark Buchanan said his
group won’t merely be contacting former supporters.
Rather, the Measure F campaign hopes to reach every voter in town,
even ones for whom “renovation” and “seismic” are foreign words.
“If we call them and they’re unable to communicate, we’ll make a
stack of those people and have someone contact them who can speak
Spanish,” Buchanan said. “We want to make sure everyone’s registered
and aware of what’s going on.”
In 2000, the campaign committee Citizens to Rebuild Our Schools
spent more than $100,000 calling voters, printing fliers and
canvassing neighborhoods to drum up support for Measure A. A number
of corporate donors, including the Irvine Co., C. J. Segerstrom and
Sons and Pacific Life, contributed funds. Ariane Lehew, a bond
advisor who helped to run the Measure A campaign, has returned for
this go-round.
For a campaign that seeks to push the biggest school bond in
Newport-Mesa history, the Measure F drive got off to a quiet start
Tuesday. By 7 p.m., only five volunteers -- Snell, College Park
Elementary School Principal Pat Insley, Andersen Elementary School
Principal Mary Manos, Adams Elementary School teacher Debbie Ferguson
and Adams Elementary School parent Rachel Scott-Bruce -- had showed
up to work the phones. Dan Oliver, chairman for the Estancia zone,
chipped in as well.
“In some ways, this is a practice run to see how it all works,”
Buchanan said.
In the coming weeks, the headquarters -- in a slender office space
behind Kinko’s on Newport Boulevard -- may fill to capacity. Each
school site in Newport-Mesa plans to create its own campaign
coordination team, and some may even bring in students to contact
voters.
Oliver, who has two sons at Estancia High School, said he wanted
to enlist the school’s athletes for the campaign. Among the projects
planned for Estancia under Measure F is an outdoor sports complex.
“We’re trying to get our football players to come,” Oliver said.
“One of the big benefits is that the two Costa Mesa schools will have
their own facility.”
This week, the Measure F team finally wrote out project lists for
the individual school sites -- answering questions that many
residents had since the school board approved the measure in August.
Among the specific goals mentioned are replacing the vacated
Robins Hall at Newport Harbor High School, constructing the stadium
at Estancia, separating middle school classes at Corona del Mar High
School, installing a new pool at Costa Mesa High School and building
a gymnasium at TeWinkle Middle School.
All 22 elementary schools in Newport-Mesa have plans that involve
science classrooms, upgraded technology, and new libraries and
multi-purpose rooms.
Insley, who campaigned for Measure A, said the science classrooms
were among her main concerns at College Park.
“What’s lacking is the ability to do hands-on activities,” she
said. “If there’s water involved, if there’s mess involved, it’s
easier to do it in that special classroom.”
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