Tale of two surf cities
Most of the world’s problems can be solved over a can of peaches and
a warm campfire.
Just ask Ike, the hero from “Tapping the Source” a great novel on
1970s surf culture by Kem Nunn. Although the book is set on the
gritty streets of “old Huntington Beach,” one scene in the novel has
Turner sneak up to Santa Barbara with surfer-turned-biker Preston to
trespass on to The Ranch, an outlaw surf-spot famous for its long
waves and reliable point break.
It was a temporary escape from the problems they left behind in
Orange County; a chance to ride truly wonderful waves and enjoy
relaxation’s simplest pleasures, like a day’s end with a can of
peaches and a warm camp-fire.
Isn’t that what surfing is really about? Losing oneself, even if
just for a five-second blast to shore. I don’t remember any talk of
senate resolutions, trademarks or licensing agreements in Nunn’s
book.
Ok, you probably figured out where I’m going with this -- the
so-called Surf City war between Huntington Beach and Santa Cruz.
First, a little disclosure: yes, I live in southeast Huntington
Beach and work for a newspaper with Huntington Beach in the title,
but I actually hail from the northern part of the state. I spent the
last six years of my life in Santa Cruz, first attending college, and
then working as a reporter. I’ve lived in Santa Cruz, I’ve surfed in
Santa Cruz and I have a pretty good idea of how things work around
those parts.
So who is the true Surf City you ask? Well, I’ll leave that up to
you. Besides, Surf City doesn’t really have to be one place; it’s
more of state of mind, a place one finds that represents everything
they value about the surfing lifestyle.
So then how can Huntington Beach go and trademark the darn name,
and how can Santa Cruz fight to get a senate resolution passed
recognizing it as the true Surf City? A lot of things have led up to
this moment, a lot of silliness really, driven by the usual culprit
of misunderstandings.
I was having a conversation with tourism honcho Doug Traub the
other day, trying to explain that the people of Santa Cruz are very
different from the people of Huntington Beach. Santa Cruzians loathe
getting a raw deal and there is nothing they hate more than
injustice, especially against the little guy. They feel like
Huntington Beach did this behind their backs to spite them, as if
this whole thing was really about Santa Cruz. Almost makes you wonder
if they want it simply because they can’t have it.
And then there’s Huntington Beach, a strong business community
that doesn’t stand for interference into its money-making ventures.
Sometimes in the hustle and bustle to find success, we forget that
not everyone responds to the same values we do. Perhaps Huntington
Beach ignored Santa Cruz’s complaints until it had spun out of
control.
Anyway, that’s water under the bridge for now. I think it’s time
for a truce.
Why don’t we get both sides together in a neutral place, like
Malibu or Morro Bay, and work out a formal peace agreement to end
this silly war.
Huntington Beach must promise to never go after businesses in
Santa Cruz, or anywhere for that matter, that use the title “Surf
City” in their name. They must also do their best to better
communicate with Santa Cruz about its trademark efforts and promote
good-will trips between the two.
For its part, Santa Cruz must agree to drop the plans to disrupt
Huntington Beach’s trademark application and tone down it’s rhetoric
-- no more name calling. It should also remember that Huntington
Beach is simply trying to market a beach and clothing brand, just
like Santa Cruz-based companies O’Neil and Pacific Wave.
After the treaty is signed, both sides can put down their pens,
grab their short boards or fun boards -- which ever they prefer --
and paddle out into the perfect dawn swell, taking turns dropping
into waves while the other watches and cheers. It’s going to be
wonderful, really -- a chance to reconnect the soul with ocean,
rediscover the rhythm of the earth and remember what it was like to
just lose yourself doing something you absolutely love.
So Huntington Beach, you’re in charge of bringing the sun block,
Santa Cruz you take care of the matches and I’ll make sure to bring
plenty of peaches, canned of course.
You’ll be stoked bro. See you in the water.
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