Location major factor in use of the fairgrounds
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Much emphasis has been placed recently upon the economic success of
the Orange County Fairgrounds in order to refute the notion that the
facility is underutilized.
All’s well and good. However, I have not seen any analysis of the
reasons for its financial well-being. In addition to the various
attractions that bring people to the fairgrounds, I contend that the
location of the fairgrounds in Costa Mesa is a major cause. Costa
Mesa is connected by a web of highways to the rest of the county.
People can get here. The surface streets of Harbor Boulevard and
old Newport along with Red Hill enable families from North County and
its interior to reach Costa Mesa. Check the history: Those streets
were named “Harbor” and “Newport” because they were intended to take
passengers to our area. Further, the San Diego Freeway with the Santa
Ana and Costa Mesa freeways confluence links Costa Mesa to other
parts of the county, plus Los Angeles County. The huge success of
South Coast Plaza can in part be explained by its location on the
same network. You can build it, but if people can’t get there, they
won’t come.
Users of the fairgrounds have direct access to its many
facilities. Examples are those who board horses there, those who want
to get to Centennial Farm and those who want to go to the Orange
County Marketplace or to the fair itself. The state of California
risks the fairgrounds’ success by relocating that venue. In short,
why try to “fix” what is not broken?
Further, a line of trees borders much of the fairgrounds. These
trees remind us that Orange County’s past consisted of orange groves.
How long would the state have to take to duplicate those trees
elsewhere? Maybe the trees would be relocated, too. What expense
would be entailed? Would they be destroyed, thus losing the
investment?
How many of the individuals who “studied” the fairgrounds’
performance know this region? They did not, and perhaps could not,
assess the situation fully.
HENRY PANIAN
Costa Mesa
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