From leveled to lovely
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Alicia Robinson
Armstrong Garden Center on Newport Boulevard is again open for
business after a complete remodeling that razed the old building and
left the site vacant for about two months.
The store reopened Saturday, seeming almost to spring from the
ground fully formed. The construction actually lasted about 90 days.
Setting up the elaborate outdoor sales area took a week and a half.
Customers and employees alike are charmed by the store’s new look,
which includes burbling fountains, an overhead shade canopy, six
large display plant beds and a pond with a waterfall.
“This is gorgeous,” said nurseryman Pedro Olmedo, who has worked
for the company for five years. “I don’t think you could find another
store like this anywhere.”
With 32,000 square feet of outdoor space, the store is one of the
largest in Armstrong’s 35-store chain, assistant manager Glenn
Enomoto said. The larger store offers an expanded selection of
pottery and patio furniture and hundreds of varieties of plants, he
said.
What’s unique is that the outdoor sale space is set up like a
garden, with one area featuring benches around an active fountain
that sits on a grassy bed studded with stones.
“It’s sort of like going to an arboretum that’s set up to sell
plants,” Enomoto said.
The new facility has more space and gives customers a better view
from the street, which will draw them in, Olmedo said.
“From Victoria Street, all you’d see [before] was the plain wall,”
he said. “Now you can see more of what we have.”
Several of the dozen or so shoppers browsing the store’s wares
Wednesday commented on how much they like the new store.
“It’s incredible, a real transformation,” said Robin Grorud of
Newport Beach. She and her mother came to the store because they
heard about the opening and were curious, she said.
Olga Cruz of Costa Mesa said the store had more selection than
other nurseries she’d visited. After buying food for her orange
trees, she said she expected to return to the store soon.
“I think it’s beautiful,” she said.
There aren’t a lot of other nurseries in the area, said Costa Mesa
resident Jack Gregerson, who bought an apple tree and a peach tree.
“It’s great,” he said. “[The community] really needed this.”
The only hitch in an otherwise smooth reopening was the phones.
Calls were routed to the Newport Beach store while the Costa Mesa
store was closed, and some calls are still being directed there.
Enomoto said he expected that problem would be cleared up some
time soon.
* ALICIA ROBINSON covers business, politics and the environment.
She may be reached at (949) 764-4330 or by e-mail at
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