Click and clip
Alicia Robinson
If you want to point and click while your hair gets colored and
clipped, Costa Mesa has a salon for you.
Veteran stylist Patty Ashen and her husband, David Zimmerman,
opened Shanghai on 17th Street in Costa Mesa in October, but just
held their grand opening party on Saturday.
Ashen chose the name for her cutting-edge salon because of her
interest in architecture. The city of Shanghai has long been
considered an example of futuristic design, she said.
“We really wanted to create an environment that was modern, a
little bit futuristic, but also a bit primitive as well,” she said.
The shop has a hip, lounge feel that was created by New Zealand
architect Jeff Sumich. The surroundings are all white, with boxy
chairs for clients and ceiling-high mirrors at each stylist’s
station.
In keeping with the modern theme, wireless network access will be
provided for customers who want to bring work along with them to
their appointments. Ashen said the salon will also play music and
serve clients drinks on some evenings.
Shanghai carries color and styling products by Davines, an Italian
company for which Ashen has been a color teacher.
It’s Ashen’s first time running her own salon, but she’s had no
trouble getting clients, she said. After cutting hair for 21 years,
she said, she has built up a loyal following.
She has staffed the salon with trendy, young stylists, who she
wants to enjoy working at Shanghai as much as clients enjoy coming
there.
Color specialist Christen Herold said Shanghai is a busy, exciting
place to work, and Ashen is a great teacher.
“I wanted to work in an environment where people wanted to be
beautiful and wanted to take care of their hair,” Herold said.
Ashen said she had her employees in mind when then salon was
designed.
“There’s so much to our industry that I really wanted to help our
industry [in Newport-Mesa,]” she said. “So many salons are just for
the client. I also wanted an atmosphere where the hairstylist could
feel creative also.”
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