Board has Laguna in mind
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Steven Brezzo
In addition to viewing the work of more than 100 local artists, this
summer at the Festival of Arts, visitors are encouraged to take a
look back. At the entrance to the Irvine Bowl is a cordoned area
protecting an excavation where a time capsule commemorating 70 years
of pageant history will be ceremonially lowered at the conclusion of
the season. It is to be unearthed in 2041 -- the year the newly
signed 40-year lease expires. Contained therein will be mementos,
souvenirs, photos and memorabilia that recount the triumphs and
periodic discord that have characterized this event over its
remarkable life. It should make for interesting reading years from
now.
The theme of this observance is “Seventy years, and still standing
still.” And while that sentiment may serve as a nostalgic anchor for
a marketing campaign, in today’s world of daunting economics and
public expectations it would be disastrous to adopt it as a business
plan for the festival -- or any organization, for that matter.
The Board of the Festival intends both to expand and to preserve
the legacy of the festival. That’s not just its vision -- that’s a
tenet of the new lease with the city of Laguna Beach. The festival is
obligated to provide an improved site, extended programs and more
enterprising service to the community.
In order to meet the terms of this lease and to provide a viable
future to the festival and pageant, the organization must study all
options. In the process, the board is considering traditional sources
of additional funding such as grants, corporate partnerships,
advertising, sponsorships and donations. And they are considering
untraditional funding sources as well. The festival has committed to
none. The board is exploring all.
Recent editorial comments in this paper and in local news reports,
unfortunately, have misinterpreted and misrepresented the actions of
the board. The community should be assured that this board will never
compromise the integrity of this venerable institution. It fought
long and hard to keep the Festival here in town, and it continues to
work just as hard to maintain and assure the integrity and traditions
of the Festival of Arts and Pageant of the Masters here in Laguna
Beach.
When the time capsule is unearthed 40 years from now, the history
of the festival and pageant, the long-standing partnership with its
artists, and the spirit of advancement through community stewardship
will continue to be a cause for celebration.
* STEVEN BREZZO is the executive director of the Festival of Arts
/ Pageant of the Masters.
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