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When you hit the mark once, the expectations for you remain at that
level, whether you’re shooting cue balls in the side pocket or
raising money for charity through a professional golf tournament.
In the case of the Toshiba Senior Classic at Newport Beach Country
Club, the most philanthropic stop on the Champions Tour, each year’s
goal is to reach $1 million -- a nice, round figure -- in charitable
donations.
And, since much of the weeklong tournament’s financial results are
generated through five pro-ams squeezed into a three-day package, it
appears that next month’s Toshiba Classic is well on its way to
eclipsing the $1-million self-imposed standard for the fourth
consecutive year.
That’s because all 348 pro-am spots for the 2003 Toshiba Senior
Classic are sold out -- all but two, that is.
In a similar arrangement as last year with Mr. Personality Fuzzy
Zoeller, tournament officials and Roger Dunn Golf Shops are
sponsoring a Toshiba Senior Classic Opportunity Drawing. The winner
of the raffle gets a chance to play in the Monday Pro-Am with
Zoeller. Each ticket is $10 and no more than 2,000 tickets will be
sold. One Monday Pro-Am spot is valued at $2,750. All proceeds of the
raffle will benefit the tournament’s lead charity, Hoag Hospital.
Tickets for the opportunity drawing are available at six Roger
Dunn Golf Shops in Southern California: Anaheim, Long Beach, Los
Angeles, Mission Viejo, Santa Ana and Seal Beach. The drawing will be
held at noon on Saturday, March 15 at the Santa Ana Roger Dunn store.
“We’re always looking for unique ways to get the community
involved in the tournament and to get fans even closer to the
action,” Toshiba Senior Classic Tournament Director Jeff Purser said.
“Ten dollars is a small price to pay for what would certainly be the
golf round of a lifetime We expect a significant turnout but we’ll
have two winners, so the odds should be pretty good for everybody who
enters the drawing.”
The Toshiba Senior Classic Opportunity Drawing winners will both
receive all the amenities of the Monday Pro-Am, including full
hospitality during the day, breakfast and an awards ceremony with the
Champions Tour players, 18 holes of golf, a custom executive golf
gift package, two weeklong clubhouse badges and 10 tournament
tickets. They will play with Zoeller for nine holes and another
Champions Tour player for the other nine holes.
With the news of the pro-ams, the ninth annual Toshiba Senior
Classic March 17-23 is a virtual lock to remain atop the tour’s
charitable-giving list.
The $1.55 million event plays host to 81 Champions Tour pros. For
tickets, or more information: (949) 660-1001 or log on to
ToshibaSeniorClassic.com.
*
Last year’s Toshiba Senior Classic became the first event in
senior tour history to donate more than $1 million to charity in
three consecutive years. The tournament raised $1,011,000 for charity
in 2000, $1,035,000 in 2001 and $1,001,920 last year.
“The charitable achievements of this tournament are a tremendous
source of pride for Toshiba and its employees,” Toshiba executive Rod
Keller said. “The fact that the Toshiba Senior Classic continues to
break new ground on the senior tour in terms of charitable benchmarks
is all the more rewarding.”
Good ticket sales and good weather, which usually go hand in hand,
are other key factors in hitting seven digits on the bottom line. A
strong player field, which is expected again this year, contributes
to the sizable galleries the tournament attracts each year.
In five years as managing operator of the tournament, the Hoag
Hospital Foundation has raised more than $4.7 million for charitable
purposes. Hoag was named the Senior PGA Tour’s inaugural Charity of
the Year Award winner in 1998.
Prior to ‘98, the event suffered through some difficult years,
highlighted by an acrimonious and sometimes comical split between the
former operator and Newport Beach Country Club. The tournament was
about to disintegrate. Things went on between the two parties that
one PGA Tour official said had never happened before. But Hoag
entered the picture in August 1997 and ran its first event in ’98.
Three years later, the Toshiba Senior Classic became the first stop
on the senior tour to join the $1 Million Club for Charity, an
amazing turnaround with a remarkable story.
*
The Toshiba Classic, moved to a later date in 2003, will be played
in the spring for the first time. The dates for the competitive
rounds (March 21-23) are later than any other time in tournament
history.
This year’s event will be played during the fourth weekend in
March. In 2000 and 2001, the championship rounds were held on the
first weekend of March. Last year, those rounds were played on the
second weekend in March.
“We asked the senior tour to move us back in the schedule, so we
believe this is a positive move for us,” Purser said. “While last
year’s weather was spectacular, we believe our chances of having
ideal conditions get better as we move later into March.”
This year’s Toshiba Classic will once again be preceded by the SBC
Senior Classic in Valencia. The two weeks following the Toshiba
Classic will be open weeks for the tour, which not only changed its
name this year but scaled down the number of tournaments from 37 to
31.
Each of the last two Toshiba Senior Classic events have attracted
30 of the previous year’s top-31 money winners, making the Newport
Beach stop a perennial home of one of the strongest fields on the
tour.
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