Companies are trying to change yacht perception
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Ahoy.
Is a boat built with another name still the same boat? That’s the
question these days as boat manufacturers are setting a new trend by
building yachts under a different brand name. Yacht designers are
racing to keep pace with the consumers’ appeal to well-appointed
larger boats; however, their marketing departments have discovered
that buyers do not want redesigned or stretched models of existing
boats as their bragging rights at the yacht club.
Following marketing suggestion, Robert VanGrunsven, president of
Carver Yachts, has announced that new yachts more than 60 feet in
length will not be called Carvers, but Nuvari Motor Yachts. Carver
Yachts currently have the 570 as their largest size, and dealers such
as Newport Beach’s Bayport Yachts are seeing the demand for breaking
the 60-foot sizes with the same high quality.
The first model is a 63-foot Nuvari Motor Yacht in production at
Fano, Italy, and it will be shown at the International Yacht Expo in
Dusseldorff, Germany, in January 2003. Back in the United States,
Carver Yachts is expanding its manufacturing facility in Wisconsin to
build a new 65-foot Nuvari that I hear will debut in fall of 2003.
Another yacht manufacturer has released the new Meridian models of
the 341, 381 408, 411, 540 and 580. Brunswick Boat Group has renamed
the larger sizes of the Bayliner and Maxum motor yachts to the
Meridian, and I wonder if the Bayliner name, with its reputation, is
being phased out. I am very interested in seeing the difference
between the new Meridians and the existing Bayliners. In my view,
this is clearly a move by the marketing department to try and change
consumer’s perception.
While we are on the discussion of new yacht designs, after I give
a boating talk, many people question me when I say new boats get a
better fuel efficiency at a higher speed than holding back on the
throttles. Let me start to clarify that statement by saying the
credit goes to the designers who are using innovative planing hulls
and incorporating the new electronic-controlled turbo after cooled
diesel engines. The long-established straight line graph for the fuel
calculations of displacement hulls like trawlers do not hold true for
the planing hulls. The norm for years is that the faster you go, the
more fuel you burn, with no savings but time due to not much
separation between the low-end and wide-open throttle speeds.
Granted, most boats cruising at harbor speed will get the best
mile per gallon fuel rate, and most people think that cruising in the
low teens balances fuel usage with traveling time. Constantly, I
remind skippers to get the boat up on plane and throttle up for the
turbos to kick in for best cruising. To analyze my theory. let’s look
at the Bertram 670 in the October issue of Boating Magazine using
those calculations.
Cruising at 8.6 knots, this yacht averages .5 miles per gallon
with a 915-nautical mile range, but it will take you 35 hours (1 1/2
days) to go 300 nautical miles. Let’s set up to the low teens at 11.6
knots and now you get about .3 miles per gallon with a 480-mile range
and cruising 300 miles will take you 27 hours -- little time savings
and almost double the fuel.
Now, let’s kick it up to an impressive 22.8 knots and it is still
about .3 miles per gallon, burning 76.5 gallons per hour. Yet the
range has increased to 538 miles, and now the 300-mile cruise will
take you only 13 hours. Why stop there, push the throttles to 29.1
knots and you still get about .3 miles per gallon with a range of 478
miles, which is 2 miles shy of the 11.8-knot range. Cruising at 29.1
knots, you will cover 300 miles in only 10 hours even though the fuel
use is 110 gallons per hour, compared to 43.5 gallons per hour at
11.8 knots. This boat tops out at 38 knots with a .2 miles per gallon
for a 359-mile range, burning 191 gallons per hour and only 7.9 hours
to go 300 miles. The numbers show that faster is better if you want
to break 10 knots in speed, and I know that speed was a big factor
why you decided to buy this $3.1-million yacht.
Safe voyages.
* MIKE WHITEHEAD is the Pilot’s boating and harbor columnist.
Send him your harbor and marine-related thoughts and story
suggestions via e-mail to [email protected] or BoathouseTV.com.
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