Editorial
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In theory, Greenlight is a great idea. Slow growth to preserve the
quality of life in Newport Beach.
But the initiative would have been an even better idea, perhaps, had
it arisen 10 years ago, long before the community was nearing build-out.
Now, with less land left to work with, city officials have implemented
Greenlight. And with that comes consequences, some of which are by
design.
When 63% of the city’s voters approved the measure in November, most
knew developers would have difficulty gaining approval for bigger
projects. That way, those bigger projects would be weeded out -- often
without a citywide vote.
Last week, one of those projects came and went.
Not a vote was needed because David Wilson, owner of the very
successful Toyota of Orange, retreated.
It appeared to him that his plan to bring a Lexus dealership -- and
its bountiful revenue -- to Newport Beach would be too much of a hassle,
largely because of Greenlight.
Wilson pointed out that he was not “a big developer like the Irvine
Co. with years and years to wait.” Even without Greenlight, he said his
project would take about five years and $15 million to $20 million to
build.
Reality has set in.
Greenlight will discourage good businessmen like Wilson from building
in Newport Beach. There was no guarantee that his project would even go
to a citywide vote, but he withdrew anyway.
Were his project to have gone to a vote, Wilson would have to invest
even more time and money to campaign for its approval. And even then, he
would not be guaranteed victory.
This reality will scare off developers who don’t have the time or
money to waste. And they will set up shop in other cities.
That’s Greenlight, folks.
If it’s everything the approving voters of Newport Beach want, then
more power to them. If not, the detriment of the measure is becoming
clear.
Without a doubt, car dealers bring in revenue. On the city’s Web site,
it proudly boasts that “Fletcher Jones [is] one of the highest-selling
Mercedes Benz dealerships in the United States.” What was to prevent
Wilson’s Lexus dealership from putting up some great numbers as well,
especially given his success in Orange?
Unless someone can talk Wilson into giving the city another whirl, his
Lexus agency is out.
With that said, next up are larger proposals, such as Banning Ranch
Center, expansion of Conexant Systems Inc., the Koll Center office
building and expansion of Newport Dunes Resort.
There are ways around facing Greenlight -- i.e., downsizing projects
-- but those developers who refuse to do so will simply take their
business elsewhere.
And for those residents seeking a shiny, new Lexus, just know you
won’t get a lemon at Lexus of Newport Beach.
You won’t even be able to get a new car because there won’t be a
dealership.
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