JERRY PERSON -- A look back
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There’s an old Huntington Beach Christmas story that goes as follows:
A lady who lived in Huntington Beach bought a 12-pound turkey hen from
Milbrat’s meat market for Christmas dinner in 1929. After Christmas, the
lady returned to Milbrat’s market and told Oscar Milbrat that she
wouldn’t be needing a turkey the following Christmas.
When asked if the turkey was OK, the lady said the turkey was fine,
but she had found an egg inside the bird and now she is trying to hatch
it and raise the turkey for next year’s Christmas dinner.
This week, I thought it would be nice to see what Christmas life in
Huntington Beach was like in 1929. That year, the festive holidays began
Dec. 14, when Santa Claus landed his airplane on our beach in the
afternoon. Santa had to use an airplane because Huntington Beach did not
allow animals on the beach and “Reindeer Beach” hadn’t been thought of
yet.
While flying around our city, Santa checked every chimney in town to
be sure he would fit down it on Christmas Eve. After he landed, a city
firetruck picked Santa up and brought him to Main Street, where hundreds
of youngsters were awaiting his arrival.
Local merchant Ralph Turner was placed in charge of making sure Santa
arrived on time and had gifts of candy for the kids. The two blocks were
decorated with lights, and each store window had its own Christmas
display. More than 600 kids and their parents filled Main Street that
afternoon. Remember, this was the year of the stock market crash and the
start of the Great Depression, which would last more then a decade.
But on this day, cares were cast aside and holiday fun was the order
of the day. Main Street merchants opened their doors to the large crowd,
with businesses such as Turner’s Department and Ward’s Five Cent to One
Dollar stores racking up their biggest sales day of the year.
McCoy Drug, Eader’s Bakery, Canady Jewelry, Mi Lady’s Shoppe and
Marion’s Pastry Shop did equally well that day. But Main Street was not
the only business area to celebrate the Christmas season in 1929.
The merchants on 11th Street at Orange Avenue held their own Christmas
party on Monday, Dec. 23, 1929. Santa was the guest of honor, and he
would give the children, who were good that year of course, candy and
small gifts.
Helping that afternoon were clerks from Steverson’s Drug Store, Howard
& Smith’s Market, Smith’s Barber Shop, the girls at the 11th Street
beauty parlor and Lillie Wisdom, who owned a dry goods store there.
Next week, we’ll look at how the rest of the town celebrated that
early 1929 Christmas season.
* JERRY PERSON is a local historian and longtime Huntington Beach
resident. If you have ideas for future columns, write him at P.O. Box
7182, Huntington Beach, CA 92615.
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