Jasmine Lee -- RETAIL ROUNDUP
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It’s never too early to start planning for the prom.
And high school fashion fanatics can get a first glimpse of what’s hot
when Seventeen Magazine brings its Prom Prep 2000 style tour to Costa
Mesa. The teen mag will offer makeup tips and clothing advice March 18 at
Macy’s juniors department, on the second level in South Coast Plaza.
The event is scheduled to start at 2 p.m. and will feature a prom fashion
show, mini-makeovers, modeling tips and goodie giveaways. Magazine reps
are expecting hundreds of stylish seniors -- yes, freshmen, sophomores
and juniors are invited, too -- to flock to Prom Prep 2000.
Prom dates, however, will not be provided.
Skateboarding for tots
It’s like the skateboard version of mini-me. Equal Skateboards, a Newport
Beach-based company, has developed a high-performance skateboard which is
intended to help younger skaters execute tricks and flips like the big
boys do.
The secret solution: equipment that fits.
The philosophy behind the smaller but perfectly proportioned skateboards
is that children ages 4 to 12, who usually weigh between 75 to 120
pounds, cannot maneuver the bigger, heavier boards.
So that was the problem -- the boards were too large. Right ... now
4-year-old skaters can go pro.
FLOWERS IN BLOOM
Construction just went commercial.
It could be considered a business detractor to have construction going on
around the parking lot of a major mall. But at South Coast Plaza, where a
new bridge across Bear Street is being installed, dozens of barricades
are not big, bulky inconveniences. They are an advertising campaign.
Photographs of bold, beautiful flowers have been wallpapered onto the
barricades. South Coast Plaza hired an ad agency to do the eye-catching
work, hoping to get customers’ attention and draw them in.
The colorful pictures will remain on the barricades -- between eight to
12 feet high and about 16 feet long -- throughout the construction
period, which is expected to be completed in August.
The “Bridge of Gardens” will allow pedestrians to cross the street to
South Coast Plaza.
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